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   Why is it important to measure the customers’ shopping experience?  

   By :  Ravinder
    Aug 22, 2017    Views: 377
In the new world of retailing consumers can make purchases anywhere, so why should they come into your store? The fact is that people still enjoy shopping in bricks and mortar stores for several reasons including the opportunity for socializing, the ability to touch and feel the products they want to purchase, and to experience something unique while in the store.  
 
Experience is the key term.  Retailers who create in-store experiences with their displays or hold in-store events and have product available to try, test, or taste are winning over customers.  It makes sense.  With people being as connected as ever and posting everything on social media they want to share their experiences and even show them off.
 
How do you measure the success of your experience-driven initiatives? Retail business is driven by sales data and rightly so.  But some measures of performance need a new view or even a new way to be able to measure the true success of the bricks and mortar store.  
 
Online stores have had a great advantage with the analytics that are available to measure how customers interact with their website and tracking a visitors every movement through to purchase.  These include a key set of metrics used to measure the customer experience.  But now we have the technology to put bricks and mortar stores on an even playing field with online stores.
Ripple Dashboard
Using specialized sensors we can anonymously track shopper movement within the store, provide accurate shopper traffic counts, and recognize new customers versus returning customers, measure frequency of visits, and capture average stay time and more.  These metrics are important in measuring the success of your experience-driven initiatives.  
 
Retailers relying on sales transactions alone as a proxy for shopper traffic are severely underestimating this data.  Ripple Metrics offers TRUcount traffic data that is extremely accurate and is the foundation of experiential metrics designed to help measure the shopper experience.  
 
Now you can accurately track sales conversion, traffic in the store, and the customer journey.  With this data you can optimize staffing schedules, understand the impact of your marketing efforts, and improve the store layout, all in an effort to improve the shopping experience and overall sales. 
Visitor Flow Report
Visit www.ripplemetrics.com to learn more about this Halo Metrics powered solution.
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