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   By :  Tina
    Sep 14, 2018 07:04 PM

Halo Metrics announces new President

Richmond, BC, Release: September 10, 2018. For Immediate Release

Cheryl Gillott, owner of Halo Metrics, has appointed John Petruskavich as the new President of the company effective immediately.

Petruskavich is a 20-year veteran of Halo Metrics and since late 2006 has served as Vice President of Sales, Marketing, & Operations. Under Petruskavich’s leadership Halo has strategically expanded its brand portfolio bringing it closer to its vision of revolutionizing the retail and consumer experience.

 Cheryl Gillott will step back from the day to day operations of the business and will focus on new strategic initiatives.   

 “I believe John Petruskavich’s leadership experience coupled with his strategic thinking and proven ability to deliver results make him the right person to execute Halo Metrics strategic priorities and drive our growth going forward” commented Cheryl Gillott, CEO of Halo Metrics.

“I am excited and honoured to take on this role and look forward to working with our talented senior leadership team to deliver on our vision and help accelerate the strategic actions we’ve outlined to expand our growth,” said Petruskavich.

 

Image: Left: Cheryl Gillott, Owner & CEO || Right: John Petruskavich, President

About Halo Metrics Inc. (www.halometrics.com)

In business in Canada since 1988, Halo Metrics has grown to become a leading source for Canadian retailers seeking technology to improve the in-store shopping experience while preventing shoplifting related theft. The solution range includes technology that delivers actionable insights about the in-store customer journey, behaviour and experience. Halo Metrics has offices in major centres across Canada with full bilingual English and French technical and sales support.  

Twitter: @halometrics

 
   By :  Tina
    Sep 12, 2018 02:57 PM

It’s the most wonderful time of the year … Reconnecting with familiar faces at the RCC Secure Conference being held at the Toronto International Centre or meeting new faces on September 20, 2018! We are always so excited to show you some new innovative and exciting solutions to enhance or protect your retail stores! With #RCCSECURE18’s being fraud protection, data security, and loss prevention – you bet we’re on the ball with loss prevention! On another note: we’ll be giving away a full IAI Certified Forensic Interviewer Scholarship! Be sure to visit our booth #17 for your chance to win. We’ll also be having an after-party at Canyon Creek (Sept 20)! To RSVP, send an e-mail with your name, company, and if you’ll be bringing anyone (click here).

FOR ALL RETAILERS:

This year we have new and improved solutions to protect your boxed merchandise from being pilfered or stolen. These solutions include: StrapLok and Density Tag. The StrapLok protects nylon strapped boxes from being cut and pilfered. Come by our booth and we can give you a live demo! The Density tag senses the presence of the product through the box and if the item is removed from the box, the change in measured density will trigger an alarm! Talk about smart!

Come by and ask about our new peg and shelf merchandise solution! We have a variety of hooks to meet your needs: locking peg hook, locking peg hook with peg stop, peg hook plunger lock, and peg hook lock.

If you’re just as excited about the new solutions, read on to find out a little sneak peek on our new peg and shelf solution!

The Peg Hook Pro is the latest hook solution that allows you to detect out of stock directly at the shelf and will send you this information in real time to the store’s communication device. It has a built-in slow-feed function meaning shoppers can only remove one product at a time! It also recognizes product removals and will beep and signal an alarm when a potential theft occurs. The beep itself has proven to deter opportunistic and professional shoplifters from stealing! WOW!

 

 

 

FOR THE APPAREL INDUSTRY, DIY INDUSTRY, GENERAL MERCHANDISE/SOFT GOODS:

We also have some great new apparel security solutions: NeedleLok, Mini NeedleLok, and OptiLok. These solutions would go with your high-theft apparel items and would not leave a mark on your delicate fabric. The latest sunglasses protection has a rubber grip to prevent any scratches on your high end sunglasses.

FOR THE ELECTRONICS/TELECOMMUNICATIONS INDUSTRY:

By having tethers, clamps, or displaying dummy electronics, honest consumers cannot experience the product the way the brand or the retailer intended.   So is there a way for shoppers to interact with these new technologies without restriction and yet secured from theft?

 

Yes!! Halo Metrics has exclusively launched BricTech for all retailers in Canada. Now with BricTech you have the option of a software only protection solution or you can combine BricTech with our wireless Genesis Display alarm solution.  Either way you can forget the ugly restraints! Come by our booth to see a live demo of the Genesis Wireless Display + BricTech.

Do you have a showcase display that requires a lock? Does your key keep breaking in the lock? Do you want to turn your existing key into a smart AI key?

We have some great affordable locks and a new AI solution that will turn your existing key into something more than just a mechanical key! Too curious to know what this solution is? I’ll give you a little sneak peek. We take your existing mechanical key and apply it to the Mobi™ case. 

 

 

   

 

 When Mobi™ is inserted in any lock with matching key and core, it wirelessly transmits its secure data to a digital IP/CCTV or analog camera.

 

  

 

 Then the camera captures the data and stores the video record and audit trail for time, date, and lock ID. Now you’ll know how often the display is opened, who opened it, and more. 

   By :  Tina
    Jul 25, 2018 01:32 PM

Summer is officially here and the amazing sunny weather is here to stay! With that being said, there’s more desire to buy summer-appropriate attire. According to Olivia Perez, the “July Hit List” consists of solid colored bathing suits, drawstring dresses, silk shirts, Alain Mikli Le Matin Sunglasses, LOQ Xavi Sandals and more.

The popularity of these products is not only sought by honest shoppers, but also cunning thieves! It’s great for these retailers to have these popular products, but they would also be targeted by thieves who would try to steal these desirable items and resell it to the underground market. This scenario damages the retailers and also hurts the honest shoppers’ experience. Why? Because now the retailers need to make up for their loss. As a result, items may be marked up higher than usual.

We don’t want that to happen to the retailers or to the shoppers! Halo Metrics has the solution to help retailers #PreventTheft in their stores today.

 

To protect bathing suits, drawstring dresses, or silk shirts, our latest solution, the Mini Needlelok is designed specifically for thin and delicate clothing materials. The tag uses a sharp needle that does not leave behind a visible mark after being removed! It will be easier to manage by associates as it is just a single-piece tag with an integrated needle (vs. multiple components). There is also a retractable button that covers and protects the needle (for safety concerns)!

SUGGESTED APPLICATIONS:

  • Fine apparel
  • Intimates
  • Light and thin fabric garments
  • Swim wear
  • Athletic wear

To protect the Alain Mikli Le Matin Sunglasses, the Optilok is the ultimate solution to protect the hottest sunglasses and prescription wear. The Optilok provides durable construction with protective rubber pads that secure hold and protect the eyewear. With this solution, retailers don’t need to worry about their eyewear being scratched by a security tag. They will be at ease – especially as the natural color rubber pads increase friction to prevent defeat. On the plus side for associates at the retail store, the sledging wedge makes it quick for application and removal. Retailers can protect their eyewear with the Optilok and allow their shoppers to conveniently try it on without the tag being obtrusive! Double-whammy!

 

For more information about the Optilok, you can read about the product description (here). For more information about the Mini NeedleLok, you can read about the product description (here). If you prefer to talk to someone, give us a call today! (Western: 1-800-667-9199, Eastern: 1-800-667-3390, Quebec: 1-514-603-3390)

 
   By :  Tina
    Jul 10, 2018 04:18 PM

Real time shelf monitoring for out of stocks and alerts for theft attempts!

 
Smart Shelf is able to sense a product’s density and molecular make up with technology built right into the shelf.  Other technologies use video, weight sensors or RFID.  But with Smart Shelf you can simply place the product on the shelf and it recognizes what it is and tracks it for you with little configuration.  
 
 

How can Smart Shelf benefit you? 

1) Real-time inventory data with out of stock alerts
2) Ensure the right products are on the right shelf.  Plan-o-gram compliance! 
3) Integration with video and audio for in aisle theft alerts!
 
Smart Shelf tracks real time inventory and provides this data through a cloud based dashboard.  Alerts can be set for out-of-stock warnings and theft attempts. The system can recognize when a large quantity of product has been removed from a shelf in a short period of time.  This can trigger an audible “Customer assistance required” notification right in the aisle.  You will also be notified if the products have been mixed up on a shelf or if you are out of stock.  Remember that your POS data can’t tell you about out of stocks that occur because of theft!
 
 
You as a Retailer will be able to monitor customer engagement, configure plan-o-grams in the software, and the best part yet, no there is no need for additional tagging or sensors on the products! You just need to simply place the products directly onto the display! This solution has many actionable alerts and insights such as: out of stock alerts, shopper/customer engagement retail analytics, product trend analysis, notifications through a communication method, video verified planogram compliance and more! 
 
 

It works!

A supermarket chain is currently using the Smart Shelf in their stores. They were able to prevent sweeping theft and also caught the action on video. In six months, their baby formula sales increased by 16% and shrinkage reduced by 74%!

 “The results of the initial offender interviews for the Smart Shelf solution were positive receiving our highest scores for “Get It” and “Fear It”. We look forward to additional testing and research as this Smart Pad solution is deployed by more retailers in the coming months. It has long been known that associate interaction is one of the best deterrents to theft. This solution’s unique ability to alert store personnel and potential thieves in real time while theft activity is occurring at the shelf is worth consideration.” – Dr. Read Hayes, Director, Loss Prevention Research Council. 

If you would like to learn more about the Smart Shelf (click here), watch a video (click here), or see a demo; call us today at 1-800-667-9199 (Western Canada), 1-800-667-3390 (Eastern Canada), 1-514-603-3390 (Québec). 

 
 
   By :  Tina
    Jul 04, 2018 06:50 PM

Having trouble securing your merchandise on peg hooks?

Merchandise displayed on peg hooks is susceptible to theft and something called “sweeping” theft.  This is when a bad guy steals all the items off the hook in a quick sweeping motion.

 Losses can be huge when thieves can quickly steal significant amounts of product off of display hooks. Displaying your pegged merchandise on commodity non secure hooks invites this kind of theft. Sometimes, you may not even know it happened and customers come to find an empty hook with no products! This is the worst case scenario as you have lost the product to theft and the sale to the shopper. 

 

Halo Metrics has many solutions to enhance your existing hooks, or replace them with added security to help retailers #PreventTheft in their stores.

The Locking Peg Hook – Locks into your peg board and prevents removal of the merchandise off the hook. Customers can still examine the product and be able to read the packaging. Once they have made a buying decision they can request assistance from staff. This allows staff to upsell and assist a customer that is guaranteed of buying that product.

 

The Locking Peg Hook with Moveable Stop – Locks into your peg board, but allows you to leave 1-2 products for customers to take. This is a great solution for retailers who have limited staff and are comfortable with exposing a small amount of product on display. But have enough staff to regularly walk through the aisles and release product from time to time.

 

The Anti-Sweep Locking Peg Hook – Locks into your peg board, but slows down the removal of merchandise displayed. The aggressive bend at the front of the hook prevents thieves from quickly sweeping products off the hook. Slowing down potential theft is also a great deterent!

The Peg Hook Lock – Clips onto your existing hook to prevent unauthorized product removal off the hook. It requires assistance from the staff when a customer needs a product off the hook. This product provides an economical way to provide some level of security to an exisiting fixture.

 

The Peg Hook Plunger Lock with Label – Clips onto your existing hooks to prevent unauthorized product removal. You can create your own message or add your logos to the hooks to keep your branding consistent. This is a heavy duty lock made from commercial grade metal.

 

Contact us for free sample or demonstration of any of these secure hook solutions! 1-800-667-9199 (Western Canada), 1-800-667-3390 (Eastern Canada), 1-514-603-3390 (Québec). 

 
   By :  admin
    Jun 27, 2018 07:22 PM

The Ripple Effect - Halo Metrics launches Ripple 2.0—a multi-store reporting tool that combines traffic and sales data for a holistic view of the in-store customer journey by Sean C. Tarry 

ACCORDING to Halo Metrics, retailers that use sales transactions as a proxy to measure visitor traffic are underestimating their numbers on average by 90 per cent. To help retailers combat the problem, the company introduced Ripple Metrics in early 2017—a software solution that allows users to capture actionable insights about the in-store customer journey. Ripple’s insights inform retailers around things like store layout and design and the placement of promotional displays, allow them to track the performance of marketing events, and optimize the scheduling of staff, all in an effort to improve the shopper experience while increasing sales.
 
Response among Ripple users has been extremely positive thus far, says Ravinder Sangha, Halo Metrics’ Marketing Manager. And now, just a year after launching Ripple, the company has released 
 
Ripple 2.0, an improved iteration of the software that includes new features to augment the already beneficial software tool. “Ripple 2.0 is where traffic and sales data meet with multistore reporting,” says Sangha. “Not only can we see how customers move throughout the store. But we can now also directly see the impact on sales, conversion and basket size.”
 
With Ripple 2.0, conversion is calculated based on Halo Metrics’ TRUcount of traffic coming into the store against transaction counts. Sales conversion can drill down to a product category as well. For example, of all the shoppers that came into a store on a given day, the retailer can easily determine
how many visitors purchased items from a single category.
 
“The metrics become Key Performance Indicators for the business,” says Sangha. “And now, with our multi-store reporting, senior level managers can see at a glance how their stores are performing across multiple stores within a region or across the company.”
  
 
 
 
 

Customer experience game-changer

And, as the performance of brick-and-mortar stores continue to come under scrutiny by some analysts within the industry, understanding the evolution of today’s consumer is essential in determining how to appeal to their tastes and the right business strategies to employ to meet those objectives.
 
“Despite what some out there might be saying, it’s important to have a brick-and-mortar presence.,” Sangha explains. “It’s becoming critical to use your brick-and-mortar store to deliver memorable and sharable in-store experiences. But how do you measure the success of these initiatives? Sales alone will not inform you of how successful your work was.”
 
Whether thinking of improving the store layout, strategically placing promotional displays, or hosting special in-store events such as tastings, demos, or educational events, retailers can leverage Ripple 2.0 to help evaluate the impact of these efforts.
 
Another benefit of the software is in understanding better how customers move through each department within a store, the path they took to get there and their exit path. As a result, retailers using Ripple 2.0 are using this information to put high margin products on the popular paths of the shopper to improve sales. They’re also better able to schedule knowledgeable product category experts on staff during the peak traffic times within each department, benefitting from an instant lift in sales.

Case in point

 
To illustrate the benefits of Ripple, Sangha shared some of Halo Metrics’ case studies. And, in some instances, the benefits are so stark, Sangha says that for retailers using the software, “it’s often almost like shining a light in a dark corner.”
 
In one case, a liquor store that’s branded itself as a destination business carries a high-end selection of premium Scotches and Wines. Its staff is trained as Sommeliers. It does frequent tasting events, and regularly changes the unique selection of craft beer they have on display. It was surprising to the retailer to learn that 50 per cent of its traffic stayed in the store five minutes or less. Because it was catering to a large set of convenience customers that they didn’t even really realize they had, they immediately started to look at their store layout and product mix to maximize the sales from these convenience customers.
 
There’s no question that in the intensely competitive industry that is retail today, any advantage that a retailer can leverage will be beneficial to the business and to understanding ways to improve the overall customer experience. And, according to Sangha, Ripple is the tool that will help uncover those advantages.
 
“The insights from Ripple add a new dimension to your existing data,” he explains. “They inform the retailer, enhancing their view of what the instore customer journey truly is, allowing them to better serve the customer.”
 
After all, isn’t serving the customer better what retail is all about?
 
 YOU'VE GOT THE DATA. BUT NOW WHAT?
Retailers have enough data at their disposal. But, what do they do with it to develop a better, more holistic view of the customer. As Sangha points out, it can be overwhelming to disseminate all of it to find those meaningful insights—a bit like “trying to drink from a firehose” he says. However, retailers can manage the insights they glean using Ripple 2.0 by taking the following steps:
 
Continuously measure success: Senior level managers should be watching to see if the needle is moving in the right direction when it comes to the KPI’s generated by the Ripple dashboard.
 
Own initiatives: Managers from different parts of the business should take ownership of certain initiatives that Ripple provides actionable insights for. These include:
• Store layout and design and placement of promotional displays
• Marketing events and promotions
• Staff scheduling and optimization of labour
 
Review regularly: Meet to review results in these areas.
 
Halo Metrics connects monthly with retail customers to review insights and to provide suggestions on actions the business can take. It becomes a great partnership and makes it very easy for retailers to operationalize the data.
 
 
   By :  Tina
    Jun 27, 2018 05:39 PM
 A software lock that protects live devices from theft! 
 
Retailers selling consumer electronic devices such as smartphones, tablets and laptops have been challenged to display these products as live demo’s forever!  These are expensive items to put on display and yet putting any physical security on them can deter from the interactive shopping experience. By having tethers, clamps, or displaying dummy electronics, honest consumers cannot experience the product the way the brand or the retailer intended.   So is there a way for shoppers to interact with these new technologies without restriction and yet secured from theft?
 
 
Yes!! Halo Metrics has exclusively launched BricTech for all retailers in Canada. Now with BricTech you have the option of a software only protection solution or you can combine BricTech with our wireless Genesis Display alarm solution.  Either way you can forget the ugly restraints!
BricTech easily loads onto the live devices and creates an instant security feature that locks the product when it is disconnected from power or if it moves outside of the wireless Genesis alarm range.  It is NOT an app that the thief can delete. The software is an embedded technology that delivers the highest level of device protection. The device is made useless unless it is brought back to the retailer to unlock it.  
 
Now retailers can safely and securely display these live demo units in any creative way your store designers and merchandisers want without any physical security restrictions!
 

Coming soon!

Device planogram compliance: Retailers will gain access to a dashboard that allows them to see what devices are on display and feel confident that the devices are protected. This allows retailers to know what’s on display and where it is located at any given time!
 
   By :  Tina
    Jun 15, 2018 11:41 AM

What! Why is there an empty box on the shelf?

Pilfering is the act of stealing some or all of the merchandise from the package and leaving the box behind. 

When a customer buys a product and finds that it is missing some items, they will be upset and have to come to the store to return the product. They will retain a negative experience shopping at the store. Although the shopper could get a refund or replace the product, the fact that they had to come back a second time will ruin their shopping experience at your store.

 

The Density Tag is the latest solution that helps retailers #PreventTheft in their stores. With the Density Tag, retailers are able to protect the valuable merchandise inside the box. The Density Tag “senses” the presence of the merchandise through the box. After it has learned what is inside the box, it will alarm if the item is removed from the box. Why? Because it senses the change in measured density. This solution offers the ultimate protection of the actual merchandise inside the box!

Through our product, Halo Metrics provide retailers the solution to prevent pilfering of boxed merchandise goods. Using the Density Tag allows retailers to leave their boxed merchandise on display instead of behind the counters. This will create an opportunity for honest shoppers to see the available merchandise and increase sales!

If you would like to learn more about the Density Tag click here. If you would like to see a demo, call us today at 1-800-667-9199 (Western Canada), 1-800-667-3390 (Eastern Canada), 1-514-603-3390 (Québec). There are no strings attached!

 

 
   By :  Ravinder
    May 15, 2018 07:17 PM
With labour optimization a constant challenge in the retail world, new technology by Halo Metrics is offering retailers an efficient - and cost effective - way to manage their staff in stores.
 
The company, which launched Ripple Metrics early last year, uses a proprietary combination of sensors and algorithms which anonymously and accurately counts and tracks visitor movement within a store. Ravinder Sangha, marketing manager of Halo Metrics, says the result is an extremely accurate suite of visitor traffic metrics that include customer presence, return frequency, stay time as well as the ability to map out the customer journey through a store, all of which is easily accessible through a cloud based dashboard. Now that technology, with its highly-accurate traffic count, can help retailers in the area of scheduling their staff in each store, said Sangha.
 
 
“We’re actually starting to see some great results when customers (retailers) start using this data for optimizing their scheduling and their labour,” he said. “Something very, very important is that we are able to give the retailer the tools to help them schedule the right staff at the right time doing the right tasks. That’s a key thing to understand. First of all, I think we’re all aware that labour costs are going up throughout the country because of minimum wage and other things putting a pressure on labour costs.”
 
Sangha said the technology allows retailers the ability to re-allocate that labour in a way that they can schedule their staff during peak traffic times.
 
“The results have been pretty incredible. For example, we have customers who have been relying on other methods to gauge traffic in their stores. They might be using POS. They might be using other technologies,” said Sangha.
 
 
“If they’re using POS, they’re at a fairly significant disadvantage because traffic in the store is not always reflected by transaction counts at the POS. We actually had an example of that where a customer had a measurable difference between the two in terms of traffic and transaction counts.” Sangha said Ripple Metrics’ reports can get very granular, getting traffic counts down to 15-minute increments throughout a day and also track that traffic throughout different departments. “Certain things unfolded as we shared this with the customer. They knew certain days were busier but they didn’t realize how busier they were,” he said. “We were able to tell them their typical peak hours throughout the week. And once they saw that they started to take that into account and started using the system for scheduling.
 
“The biggest thing for them is once they realized when their peak times were, and peak days of the week were, they right away were able to schedule their staff appropriately.” The data enables retailers to have their staff focused on selling during peak times instead of putting away stock or taking breaks. If they are going to be taking breaks during peak times, they can determine appropriate coverage for that. 
 
 
By determining traffic counts right down to individual departments within a retail store, this too can ensure the right amount of staffing is in place to deal with shoppers. Drilling down further, the technology could help staff certain departments to make sure employees with specific knowledge and expertise of certain products are available when customers are most likely coming to the store for those products. “At the end of the day, they’re using this information and they’re scheduling staff to be in the right place, at the right time doing the right tasks. And what we’ve seen is an immediate lift in sales,” said Sangha. “And that lift in sales is attributed directly to when they started scheduling based on actual traffic coming into the store.” The technology takes the matter of scheduling staff down to a science.
 
“It fully opens your eyes because we’re also tracking stay time in the store overall and also within the departments. We’re tracking new customers versus returning customers,” he said. “We’re also tracking marketing and promotional events as well.”
 
 
 
   By :  Tina
    Apr 13, 2018 02:13 PM

Nowadays, customers are more likely to make their purchases online if it is available. Why is that? It is easier to obtain information online in the convenience of their home.  Brick and mortar retailers are struggling to bring customers into the store. However, as Steve Dennis wrote in his article, “Physical Retail is Not Dead: Boring Retail Is.”

Major retailers have been hosting unique brand experiences in their stores. These unique experiences typically aim to bring customers into the store and to boost sales.  Studies show that the longer the customer spends in a store, the more they will buy. Why? Because when they are spending more time browsing in the store, they are able to see and review more products that they may want.

What do Brick and Mortar Retailers need to do to get customers into the store?

1)      Promotions that are only available in-store

2)      Events held in-store

3)      Create a unique in-store experience

 

Examples of in-store experiences:

Sephora normally hosts special events for their “VIB and/or Rouge” members. These members are the shoppers that spend more than $350 at Sephora. By providing special events for their higher tiered members, it gives shoppers incentive to spend more to gain this status and receive special benefits. Sephora also partners with their vendors where they would come and hosts make-up tutorials or receive facials/makeovers/customized palettes etc.

Origins offers free facials and in-store sinks for customers to try different products. Normally, customers are more hesitant on buying new creams because they are unsure what the texture or smell is like. By providing in-store sinks, customers are able to test the new cream on their hands and wash it off right away if they don’t like it.


GUESS Canada hosts monthly events where they would bring in a DJ and personally call shoppers on their “Guess list”. These events usually come hand in hand with a big sale but they also offer free goods if you buy more than x amount of dollars. 

La Senza Canada typically has in-store sale events where shoppers would be given the chance to spin the wheel to see what kind of promotion they would get. This would entice shoppers to stop by just to spin the wheel. Afterwards, they would usually come into the store to browse and use their coupon that they won.

What can cellular retailers do to create an enhanced in-store experience?

When you come into a cellular retailer store, the smartphones are usually locked down into the counter (disables customer to fully experience the phone) or dummy phones are on display. If dummy phones are the only ones on display, the customer cannot play around with the phone to see if it is user-friendly to them. They cannot experience the phone prior to purchasing. This plays a strong factor into the purchase decision process. These actions are a result of high-theft of smartphones on display.

Cellular retailers can keep customers in their store by delivering the best experience possible! Redefine the retail environment with the Genesis Wireless – the first wireless security display on the market! 

Halo Metrics Inc. is the only vendor in Canada to offer the ultimate solution – the Genesis Wireless. This solution allows shoppers to physically compare devices without the hassle of security wires. It is protected by an invisible bubble so retailers can still be rest assured that the devices are being protected. The Genesis Wireless enables the customer to test drive the product without restrictions. The shopper can fully feel the weight of the product, test how it fits in their bag or pockets, and fully experience the interface of the phone. An increase in consumer interaction sparks an increase in sales!

 

Live interactive displays encourages “slow shopping” which leads to longer customer stay times in the store and an increase in sales.  Some retailers are seeing sales lifts of 20% - 40% with unique brand experiences!

 

To sum it up, Brick and Mortar retailers will still be standing for a long time to come despite the growth in online shopping. B & M retailers need to adjust to the fast ever-changing needs and trends of the shoppers by implementing unique in-store experiences that the online world cannot offer. 

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