Halo Metrics provides retail security solutions that protect the shopping experience.
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   By :  Tina
    Jul 04, 2018 06:50 PM

Having trouble securing your merchandise on peg hooks?

Merchandise displayed on peg hooks is susceptible to theft and something called “sweeping” theft.  This is when a bad guy steals all the items off the hook in a quick sweeping motion.

 Losses can be huge when thieves can quickly steal significant amounts of product off of display hooks. Displaying your pegged merchandise on commodity non secure hooks invites this kind of theft. Sometimes, you may not even know it happened and customers come to find an empty hook with no products! This is the worst case scenario as you have lost the product to theft and the sale to the shopper. 


Halo Metrics has many solutions to enhance your existing hooks, or replace them with added security to help retailers #PreventTheft in their stores.

The Locking Peg Hook – Locks into your peg board and prevents removal of the merchandise off the hook. Customers can still examine the product and be able to read the packaging. Once they have made a buying decision they can request assistance from staff. This allows staff to upsell and assist a customer that is guaranteed of buying that product.


The Locking Peg Hook with Moveable Stop – Locks into your peg board, but allows you to leave 1-2 products for customers to take. This is a great solution for retailers who have limited staff and are comfortable with exposing a small amount of product on display. But have enough staff to regularly walk through the aisles and release product from time to time.


The Anti-Sweep Locking Peg Hook – Locks into your peg board, but slows down the removal of merchandise displayed. The aggressive bend at the front of the hook prevents thieves from quickly sweeping products off the hook. Slowing down potential theft is also a great deterent!

The Peg Hook Lock – Clips onto your existing hook to prevent unauthorized product removal off the hook. It requires assistance from the staff when a customer needs a product off the hook. This product provides an economical way to provide some level of security to an exisiting fixture.


The Peg Hook Plunger Lock with Label – Clips onto your existing hooks to prevent unauthorized product removal. You can create your own message or add your logos to the hooks to keep your branding consistent. This is a heavy duty lock made from commercial grade metal.


Contact us for free sample or demonstration of any of these secure hook solutions! 1-800-667-9199 (Western Canada), 1-800-667-3390 (Eastern Canada), 1-514-603-3390 (Québec). 

   By :  admin
    Jun 27, 2018 07:22 PM

The Ripple Effect - Halo Metrics launches Ripple 2.0—a multi-store reporting tool that combines traffic and sales data for a holistic view of the in-store customer journey by Sean C. Tarry 

ACCORDING to Halo Metrics, retailers that use sales transactions as a proxy to measure visitor traffic are underestimating their numbers on average by 90 per cent. To help retailers combat the problem, the company introduced Ripple Metrics in early 2017—a software solution that allows users to capture actionable insights about the in-store customer journey. Ripple’s insights inform retailers around things like store layout and design and the placement of promotional displays, allow them to track the performance of marketing events, and optimize the scheduling of staff, all in an effort to improve the shopper experience while increasing sales.
Response among Ripple users has been extremely positive thus far, says Ravinder Sangha, Halo Metrics’ Marketing Manager. And now, just a year after launching Ripple, the company has released 
Ripple 2.0, an improved iteration of the software that includes new features to augment the already beneficial software tool. “Ripple 2.0 is where traffic and sales data meet with multistore reporting,” says Sangha. “Not only can we see how customers move throughout the store. But we can now also directly see the impact on sales, conversion and basket size.”
With Ripple 2.0, conversion is calculated based on Halo Metrics’ TRUcount of traffic coming into the store against transaction counts. Sales conversion can drill down to a product category as well. For example, of all the shoppers that came into a store on a given day, the retailer can easily determine
how many visitors purchased items from a single category.
“The metrics become Key Performance Indicators for the business,” says Sangha. “And now, with our multi-store reporting, senior level managers can see at a glance how their stores are performing across multiple stores within a region or across the company.”

Customer experience game-changer

And, as the performance of brick-and-mortar stores continue to come under scrutiny by some analysts within the industry, understanding the evolution of today’s consumer is essential in determining how to appeal to their tastes and the right business strategies to employ to meet those objectives.
“Despite what some out there might be saying, it’s important to have a brick-and-mortar presence.,” Sangha explains. “It’s becoming critical to use your brick-and-mortar store to deliver memorable and sharable in-store experiences. But how do you measure the success of these initiatives? Sales alone will not inform you of how successful your work was.”
Whether thinking of improving the store layout, strategically placing promotional displays, or hosting special in-store events such as tastings, demos, or educational events, retailers can leverage Ripple 2.0 to help evaluate the impact of these efforts.
Another benefit of the software is in understanding better how customers move through each department within a store, the path they took to get there and their exit path. As a result, retailers using Ripple 2.0 are using this information to put high margin products on the popular paths of the shopper to improve sales. They’re also better able to schedule knowledgeable product category experts on staff during the peak traffic times within each department, benefitting from an instant lift in sales.

Case in point

To illustrate the benefits of Ripple, Sangha shared some of Halo Metrics’ case studies. And, in some instances, the benefits are so stark, Sangha says that for retailers using the software, “it’s often almost like shining a light in a dark corner.”
In one case, a liquor store that’s branded itself as a destination business carries a high-end selection of premium Scotches and Wines. Its staff is trained as Sommeliers. It does frequent tasting events, and regularly changes the unique selection of craft beer they have on display. It was surprising to the retailer to learn that 50 per cent of its traffic stayed in the store five minutes or less. Because it was catering to a large set of convenience customers that they didn’t even really realize they had, they immediately started to look at their store layout and product mix to maximize the sales from these convenience customers.
There’s no question that in the intensely competitive industry that is retail today, any advantage that a retailer can leverage will be beneficial to the business and to understanding ways to improve the overall customer experience. And, according to Sangha, Ripple is the tool that will help uncover those advantages.
“The insights from Ripple add a new dimension to your existing data,” he explains. “They inform the retailer, enhancing their view of what the instore customer journey truly is, allowing them to better serve the customer.”
After all, isn’t serving the customer better what retail is all about?
Retailers have enough data at their disposal. But, what do they do with it to develop a better, more holistic view of the customer. As Sangha points out, it can be overwhelming to disseminate all of it to find those meaningful insights—a bit like “trying to drink from a firehose” he says. However, retailers can manage the insights they glean using Ripple 2.0 by taking the following steps:
Continuously measure success: Senior level managers should be watching to see if the needle is moving in the right direction when it comes to the KPI’s generated by the Ripple dashboard.
Own initiatives: Managers from different parts of the business should take ownership of certain initiatives that Ripple provides actionable insights for. These include:
• Store layout and design and placement of promotional displays
• Marketing events and promotions
• Staff scheduling and optimization of labour
Review regularly: Meet to review results in these areas.
Halo Metrics connects monthly with retail customers to review insights and to provide suggestions on actions the business can take. It becomes a great partnership and makes it very easy for retailers to operationalize the data.
   By :  Tina
    Jun 27, 2018 05:39 PM
 A software lock that protects live devices from theft! 
Retailers selling consumer electronic devices such as smartphones, tablets and laptops have been challenged to display these products as live demo’s forever!  These are expensive items to put on display and yet putting any physical security on them can deter from the interactive shopping experience. By having tethers, clamps, or displaying dummy electronics, honest consumers cannot experience the product the way the brand or the retailer intended.   So is there a way for shoppers to interact with these new technologies without restriction and yet secured from theft?
Yes!! Halo Metrics has exclusively launched BricTech for all retailers in Canada. Now with BricTech you have the option of a software only protection solution or you can combine BricTech with our wireless Genesis Display alarm solution.  Either way you can forget the ugly restraints!
BricTech easily loads onto the live devices and creates an instant security feature that locks the product when it is disconnected from power or if it moves outside of the wireless Genesis alarm range.  It is NOT an app that the thief can delete. The software is an embedded technology that delivers the highest level of device protection. The device is made useless unless it is brought back to the retailer to unlock it.  
Now retailers can safely and securely display these live demo units in any creative way your store designers and merchandisers want without any physical security restrictions!

Coming soon!

Device planogram compliance: Retailers will gain access to a dashboard that allows them to see what devices are on display and feel confident that the devices are protected. This allows retailers to know what’s on display and where it is located at any given time!
   By :  Tina
    Jun 15, 2018 11:41 AM

What! Why is there an empty box on the shelf?

Pilfering is the act of stealing some or all of the merchandise from the package and leaving the box behind. 

When a customer buys a product and finds that it is missing some items, they will be upset and have to come to the store to return the product. They will retain a negative experience shopping at the store. Although the shopper could get a refund or replace the product, the fact that they had to come back a second time will ruin their shopping experience at your store.


The Density Tag is the latest solution that helps retailers #PreventTheft in their stores. With the Density Tag, retailers are able to protect the valuable merchandise inside the box. The Density Tag “senses” the presence of the merchandise through the box. After it has learned what is inside the box, it will alarm if the item is removed from the box. Why? Because it senses the change in measured density. This solution offers the ultimate protection of the actual merchandise inside the box!

Through our product, Halo Metrics provide retailers the solution to prevent pilfering of boxed merchandise goods. Using the Density Tag allows retailers to leave their boxed merchandise on display instead of behind the counters. This will create an opportunity for honest shoppers to see the available merchandise and increase sales!

If you would like to learn more about the Density Tag click here. If you would like to see a demo, call us today at 1-800-667-9199 (Western Canada), 1-800-667-3390 (Eastern Canada), 1-514-603-3390 (Québec). There are no strings attached!


   By :  Ravinder
    May 15, 2018 07:17 PM
With labour optimization a constant challenge in the retail world, new technology by Halo Metrics is offering retailers an efficient - and cost effective - way to manage their staff in stores.
The company, which launched Ripple Metrics early last year, uses a proprietary combination of sensors and algorithms which anonymously and accurately counts and tracks visitor movement within a store. Ravinder Sangha, marketing manager of Halo Metrics, says the result is an extremely accurate suite of visitor traffic metrics that include customer presence, return frequency, stay time as well as the ability to map out the customer journey through a store, all of which is easily accessible through a cloud based dashboard. Now that technology, with its highly-accurate traffic count, can help retailers in the area of scheduling their staff in each store, said Sangha.
“We’re actually starting to see some great results when customers (retailers) start using this data for optimizing their scheduling and their labour,” he said. “Something very, very important is that we are able to give the retailer the tools to help them schedule the right staff at the right time doing the right tasks. That’s a key thing to understand. First of all, I think we’re all aware that labour costs are going up throughout the country because of minimum wage and other things putting a pressure on labour costs.”
Sangha said the technology allows retailers the ability to re-allocate that labour in a way that they can schedule their staff during peak traffic times.
“The results have been pretty incredible. For example, we have customers who have been relying on other methods to gauge traffic in their stores. They might be using POS. They might be using other technologies,” said Sangha.
“If they’re using POS, they’re at a fairly significant disadvantage because traffic in the store is not always reflected by transaction counts at the POS. We actually had an example of that where a customer had a measurable difference between the two in terms of traffic and transaction counts.” Sangha said Ripple Metrics’ reports can get very granular, getting traffic counts down to 15-minute increments throughout a day and also track that traffic throughout different departments. “Certain things unfolded as we shared this with the customer. They knew certain days were busier but they didn’t realize how busier they were,” he said. “We were able to tell them their typical peak hours throughout the week. And once they saw that they started to take that into account and started using the system for scheduling.
“The biggest thing for them is once they realized when their peak times were, and peak days of the week were, they right away were able to schedule their staff appropriately.” The data enables retailers to have their staff focused on selling during peak times instead of putting away stock or taking breaks. If they are going to be taking breaks during peak times, they can determine appropriate coverage for that. 
By determining traffic counts right down to individual departments within a retail store, this too can ensure the right amount of staffing is in place to deal with shoppers. Drilling down further, the technology could help staff certain departments to make sure employees with specific knowledge and expertise of certain products are available when customers are most likely coming to the store for those products. “At the end of the day, they’re using this information and they’re scheduling staff to be in the right place, at the right time doing the right tasks. And what we’ve seen is an immediate lift in sales,” said Sangha. “And that lift in sales is attributed directly to when they started scheduling based on actual traffic coming into the store.” The technology takes the matter of scheduling staff down to a science.
“It fully opens your eyes because we’re also tracking stay time in the store overall and also within the departments. We’re tracking new customers versus returning customers,” he said. “We’re also tracking marketing and promotional events as well.”
   By :  Tina
    Apr 13, 2018 02:13 PM

Nowadays, customers are more likely to make their purchases online if it is available. Why is that? It is easier to obtain information online in the convenience of their home.  Brick and mortar retailers are struggling to bring customers into the store. However, as Steve Dennis wrote in his article, “Physical Retail is Not Dead: Boring Retail Is.”

Major retailers have been hosting unique brand experiences in their stores. These unique experiences typically aim to bring customers into the store and to boost sales.  Studies show that the longer the customer spends in a store, the more they will buy. Why? Because when they are spending more time browsing in the store, they are able to see and review more products that they may want.

What do Brick and Mortar Retailers need to do to get customers into the store?

1)      Promotions that are only available in-store

2)      Events held in-store

3)      Create a unique in-store experience


Examples of in-store experiences:

Sephora normally hosts special events for their “VIB and/or Rouge” members. These members are the shoppers that spend more than $350 at Sephora. By providing special events for their higher tiered members, it gives shoppers incentive to spend more to gain this status and receive special benefits. Sephora also partners with their vendors where they would come and hosts make-up tutorials or receive facials/makeovers/customized palettes etc.

Origins offers free facials and in-store sinks for customers to try different products. Normally, customers are more hesitant on buying new creams because they are unsure what the texture or smell is like. By providing in-store sinks, customers are able to test the new cream on their hands and wash it off right away if they don’t like it.

GUESS Canada hosts monthly events where they would bring in a DJ and personally call shoppers on their “Guess list”. These events usually come hand in hand with a big sale but they also offer free goods if you buy more than x amount of dollars. 

La Senza Canada typically has in-store sale events where shoppers would be given the chance to spin the wheel to see what kind of promotion they would get. This would entice shoppers to stop by just to spin the wheel. Afterwards, they would usually come into the store to browse and use their coupon that they won.

What can cellular retailers do to create an enhanced in-store experience?

When you come into a cellular retailer store, the smartphones are usually locked down into the counter (disables customer to fully experience the phone) or dummy phones are on display. If dummy phones are the only ones on display, the customer cannot play around with the phone to see if it is user-friendly to them. They cannot experience the phone prior to purchasing. This plays a strong factor into the purchase decision process. These actions are a result of high-theft of smartphones on display.

Cellular retailers can keep customers in their store by delivering the best experience possible! Redefine the retail environment with the Genesis Wireless – the first wireless security display on the market! 

Halo Metrics Inc. is the only vendor in Canada to offer the ultimate solution – the Genesis Wireless. This solution allows shoppers to physically compare devices without the hassle of security wires. It is protected by an invisible bubble so retailers can still be rest assured that the devices are being protected. The Genesis Wireless enables the customer to test drive the product without restrictions. The shopper can fully feel the weight of the product, test how it fits in their bag or pockets, and fully experience the interface of the phone. An increase in consumer interaction sparks an increase in sales!


Live interactive displays encourages “slow shopping” which leads to longer customer stay times in the store and an increase in sales.  Some retailers are seeing sales lifts of 20% - 40% with unique brand experiences!


To sum it up, Brick and Mortar retailers will still be standing for a long time to come despite the growth in online shopping. B & M retailers need to adjust to the fast ever-changing needs and trends of the shoppers by implementing unique in-store experiences that the online world cannot offer. 

   By :  Tina
    Feb 10, 2018 08:14 AM

First we had the Cinnamon Challenge and then there was the (Kylie Jenner) Lip Cup Suction Challenge. Now, for some odd reason, the Tide Pod Challenge has gone viral! Children and teenagers are posting videos of themselves ingesting the laundry detergent packets – but at what cost? With smartphones being quite common, it is very easy to gain access to the social media platforms. As a result, they are doing silly challenges to post on these platforms for the views and likes.

At the first launch of Pods, hundreds of toddlers were ingesting the Pods. As a result, Tide made the Pods bitter and changed the packaging to make it difficult for children to open it. Now with the Tide Pod Challenge, the company is working quickly with Youtube to remove the challenge videos. Instead of just tweeting/posting “Hey, don’t do that”, the company has put together funny meme-looking posts that people can spread and share.  They also released a 20-second video of football player Rob Gronkowski earlier this month telling viewers not to ingest the Pods. Their message seems to be working, as there are many memes, photos, and GIFS about the dangers of trying the Tide Pod challenge.

Now there are photos circulating social media about Tide Pods being locked up with security. People are making it seem like these products are being locked up because people eating them for the challenge. However, Tide Pods are a high theft item and is a growing currency for drugs.  Retailers in North America are already facing high shrinkage of Tide Pods prior to this challenge. Now that the product’s popularity has increased, the potential instances of theft have multiplied.

Halo Metrics Inc. has solutions to #PreventTheft of Tide Pods such as:


Keepers: Allowing you to openly display your merchandise while securely protecting the Tide Pods without hindering the packaging. It provides a clear casing to allow customers to see the product, but it also prevents pilfering of the packages! It is re-useable with easy application and removal by staff.   







Spider Wraps: Allowing retailers to maximize their display opportunities while preventing pilfering. The Spider Wraps are tough, secure, and reusable!







CableLoks: Allowing retailers to cinch the handles of the products. It has an amplified alarm at the device and will be triggered when tampered with or when someone tries to walk out the doors with security gates.





Call us today and let us help you find the right security for your Tide Pods.  Let’s work together to #StopPeopleFromEatingTidePods!


   By :  Tina
    Dec 16, 2017 05:10 AM
As retailers know the holiday season brings with it the greatest opportunity for sales. But unfortunately it is also a busy time for shoplifting! Organizations that take prevention of theft seriously improve the shopping experience of honest consumers and improve the profitability of the business.  
Halo Metrics has worked with Loss Prevention professionals across Canada for almost 30 years. Based on their feedback and knowledge we have put together a quick checklist of simple actions you can take to prevent theft on a daily basis.  We hope you find this information helpful and send us your thoughts if you think we should add something?  Find us on social media @halometrics !

Top 10 Actions to #PreventTheft 

1.  Make eye contact and greet everyone that enters the store – This is the first line of defense. By making eye contact and greeting everyone that enters the store, you are decreasing the likelihood of the thief stealing from your store. Why? Because you made eye contact with them, which means they know you can easily identify them. 

2. Keep expensive merchandise away from entrance/exits – Similar to dine and dash, you would not want someone to quickly come in and grab your expensive merchandise and be able to quickly run out. By placing your expensive merchandise further into your store, but away from exits, this decreases the opportunity or the likelihood for those quick grab and dash thieves. 
3. Alternate direction of hangers for merchandise on racks to prevent sweeps – Again, you want to create difficult scenarios to avoid being a target of these quick grab and dash thieves. By alternating the direction of hangers, you are making it harder for the thief to sweep the rack; thus, diverting attention to the thief because of the struggle.

4. Employee Awareness - Engage with customers and ask open ended questions – if you are occupied with another customer, verbally acknowledge them and let them know that you will be right with them or request assistance from your colleague. If a customer is acting suspiciously, ask open ended questions then state, “I’ll be right over here if you need help or have any questions.” This lets the potential thief know that you are aware of their presence. Again, thieves hate attention so if you are engaging and acknowledging them, they are unlikely to steal as you can now easily identify them.

5. Assign employee zones within the store including the front door – You want to be able to allocate your employees throughout the store so that each zone is covered. You do not want to have all your staff at the front with one person in the back of the store. It is better to disperse your employees for better coverage. It disables the potential thief from finding privacy and doing all the shoplifting in that employee-free zone.


6. Exercise the Shop Keeper’s Right to Refuse Act for all known shoplifters – If you encounter a known shoplifter, call mall security in advance if you believe the individual may become violent or aggressive. It is better to have mall security at the store right away to assist you in case something happens. 

7. Identify suspicious actions and let them know you are there to “assist” if required – When someone is paying more attention to the employees than the product, they are looking for an opportunity to steal as they probably already know what they are going to steal. If they are coming into your store with large duffle bags or worn out-wrinkled bags from other retailers, it is likely that these bags are for their stolen goods. Usually shoppers come to their malls with a small bag/purse or brand-new looking retailer bags (having bought something from their store). If someone is staying in areas where employee visibility is limited (corners or behind pillars), it is likely that they are trying to be discreet to create opportunities to steal.

8. Create mitigations for these common tactics used to steal – a. Shoplifters tend to distract the employee while their partner goes and does the job. Ensure that each employee is paired up with another to act as backup assistance (or eyes in this case) in the event that one is busy assisting another customer. They also tend to target new employees or employees working alone. Again, ensure everyone has a partner for backup assistance. 

b. Grab and run is the most common method as it is quick and sometimes you don’t know even know it happened until it’s too late. You can prevent this from keeping your expensive or top shrink merchandise away from all entrances/exits.

c. Waiting for peak selling times when employees are busy helping other customers is another method used to steal. Make sure not to understaff during peak hours. Saving costs by understaffing is not worth losing the profits from theft during that time!  

9. Follow these steps after witnessing a theft – The most important thing to do after you witness theft is NOT to confront or accuse the shoplifter as it can lead to violence and aggressive behavior. Safety comes first! Notify other employees or your manager of the incident. You can approach the suspect and begin a conversation such as “I see you selected the blue ‘xxxx’, let me show you something similar that you may like ...” Afterwards, give the shoplifter a little bit of space to be able to “ditch” the product while you linger close to the entrance.
10. Use these cost effective solutions to #PreventTheft – Simply having antennas/gates at the entrances/exits is a visual deterrent. Shoplifters would know that you have security on the top shrink items so it would discourage them from targeting your store. If you are on a tight budget, we have low cost solutions that are also great for acting as a visual deterrent such as locking peg hooks, peg hook locks, one alarm Spider Wraps or Cableloks (to prevent pilfering). 


Great customer service, employee awareness, and implementing a theft awareness programs into your organization can help you #PreventTheft. As the holiday season is here, be sure to follow these steps to lower your theft rate and increase sales!

   By :  Tina
    Dec 12, 2017 02:46 AM

Thank you to all of our customers for your support in 2017!  Every year our President creatively puts together a Holiday Message based on a familiar theme.  Enjoy this years holiday opus from Cheryl Gillott!

   By :  Ravinder
    Aug 22, 2017 01:02 AM
In the new world of retailing consumers can make purchases anywhere, so why should they come into your store? The fact is that people still enjoy shopping in bricks and mortar stores for several reasons including the opportunity for socializing, the ability to touch and feel the products they want to purchase, and to experience something unique while in the store.  
Experience is the key term.  Retailers who create in-store experiences with their displays or hold in-store events and have product available to try, test, or taste are winning over customers.  It makes sense.  With people being as connected as ever and posting everything on social media they want to share their experiences and even show them off.
How do you measure the success of your experience-driven initiatives? Retail business is driven by sales data and rightly so.  But some measures of performance need a new view or even a new way to be able to measure the true success of the bricks and mortar store.  
Online stores have had a great advantage with the analytics that are available to measure how customers interact with their website and tracking a visitors every movement through to purchase.  These include a key set of metrics used to measure the customer experience.  But now we have the technology to put bricks and mortar stores on an even playing field with online stores.
Ripple Dashboard
Using specialized sensors we can anonymously track shopper movement within the store, provide accurate shopper traffic counts, and recognize new customers versus returning customers, measure frequency of visits, and capture average stay time and more.  These metrics are important in measuring the success of your experience-driven initiatives.  
Retailers relying on sales transactions alone as a proxy for shopper traffic are severely underestimating this data.  Ripple Metrics offers TRUcount traffic data that is extremely accurate and is the foundation of experiential metrics designed to help measure the shopper experience.  
Now you can accurately track sales conversion, traffic in the store, and the customer journey.  With this data you can optimize staffing schedules, understand the impact of your marketing efforts, and improve the store layout, all in an effort to improve the shopping experience and overall sales. 
Visitor Flow Report
Visit www.ripplemetrics.com to learn more about this Halo Metrics powered solution.
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