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Se-Kure Rebrands as Halo Metrics
2006-09-20
Richmond, BC, September 20, 2006: Se-Kure Controls has announced that it has rebranded itself as Halo Metrics, a name that the Company feels reflects its evolved focus on retail solutions, with reverence to its roots in loss prevention.
“A Halo is an invisible forcefield,” described the firm in a prepared announcement. “It is a powerful energy that projects an aura of security around the products it protects. Halo fits with our vision of the future and our reality of today. “Halo Metrics,” the firm added, “is intended to show that we can measure this difficult space between loss prevention and merchandising. Our experience in measurement, proving that ROI will be improved by openly and securely displaying product, stands us in good stead. It is the backbone of the trust we have built up over the years.” The firm concluded: “…We need to anticipate the changing face of retail by successfully integrating loss prevention, merchandising, marketing, and operations, thinking beyond our current offering to other areas we can provide solutions.” Although the name change is significant for the Company, it will not affect daily business activities. People, products, service provided, and existing relationships will remain the same. For more information, contact the newly-rebranded Halo Metrics at 1-800-667-9199 (Western Canada) or 1-800-667-3390 (Eastern Canada); or visit the new Website at www.halometrics.com.
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