The Business:
For the major part of his life, Benoit Ducharme has lived Canadian Tire. Located in Montreal, Quebec, he has applied his extensive merchandising knowledge to serve his clients’ needs and to build a customer oriented business.
The Situation:
In the past, Mr. Ducharme has utilized demo models out front with the remaining stock in the back and locked cages in order to keep their merchandise secure. These solutions worked, but caused their own set of challenges for the store. Although, the store had demonstration models available for customers, in order to purchase the product, they had to wait for a staff member to come and unlock the secure grilled or glass showcases to hand out the product. The system worked in that it kept the shoplifting to a minimum, but it also created a heavy dependency on staff labor while penalizing the honest shoppers and produced long waits for other shoppers. Not to mention the PA system that would constantly call out for staff assistance to the various aisles to help customers.
“Spider Wraps give the impression of a higher level of security. So they provide a greater deterrent.” Benoit Ducharme.
It didn’t take long to realize that the situation created poor time management for the staff and less merchandising space available in the store. The negative shopper experience resulted in lowered sales as other shoppers, who had to wait too long for service, walked out. The locked cages took up a lot of floor space and didn’t display the product properly - a big detriment for big ticket items. Another problem was the keys to the locked showcases. With a key cutting center within the store itself, management needed to watch for theft of anyone who could get a copy of the keys.
The Process:
When looking at a full on reorganization of the store, Mr. Ducharme learned about the Spider Wrap security solution offered by Halo Metrics Inc. A tipping point in the decision making process was finding out about the companies who already utilize the product with great success. He realized implementing the new technology was a move that he couldn’t ignore. He had to consider at what point does the initial cost outlay stack up against the cost of NOT bringing the product in? The Spider Wraps allowed him to remove all the glass and grilled showcases, open up the floor space for new products, display the high end products in a more user friendly way all while eliminating theft problems. It wasn’t long before Mr. Ducharme could see the benefit for other products throughout the store.
Implementation:
Determining and identifying the initial products to start with Spider Wrap was the first step. Working with his Halo Metrics rep, power tools were identified as the potential starting point - a product known for its high theft level With the thorough hands-on training and implementation assistance provided by Halo Metrics, the staff learned how to handle, apply, and remove the Spider Wraps in a proficient manner that minimized the disturbance to the store and shoppers. The advantages were immediate. The Spider Wraps not only reduced the number of staff hours dealing with the locked showcases, it kept the high theft items safe with an unexpected benefit - it reduced pillaging. As the customers could no longer open the boxes and look inside, parts didn’t go missing, and product was no longer damaged by customer handling.
After the training session, the store settled to having two staff members that handle all the implementation of Spider Wraps on the products as they arrive in an efficient seamless manner. The cashiers are comfortable removing the Spider Wraps at the tills where the ‘cookies’ or small plastic discs are collected and returned. The initial test was so successful that Mr. Ducharme moved flat screened TVs, typically stored in the back, out to the front of the store where they could be safely displayed using Spider Wraps.
“Another order will be placed to increase the merchandise horizon and help limit pilfering.” Benoit Ducharme
With the product successfully opening up staff time to serve other customers the atmosphere and sales have balanced out nicely and the PA system no longer calling out incessantly for staff to help customers. Mr. Ducharme is now looking at implementing Spider Wraps in the faucet department. This is one area where pillaging is a problem that Spider Wraps could effectively halt. Other areas under consideration are the GPS units, winches, and fish finders. The look of the product is professional and appears to be a strong deterrent. Mr. Ducharme is pleased that they have yet to find a Spider Wrap loose in the store. That the Spider Wraps are reusable while providing a long term solution makes them a cost effective answer to an old problem.
Conclusion:
With the store being independently owned and being very conscious of wage costs and service levels, Mr. Ducharme believes it’s important to increase your service level without increasing wage cost through the addition of more staff.
Adding Spider Wraps to the various high ticket, high theft items has:
• Increased sales
• Allowed the company to offer better service to its customers
• Enhanced the customers shopping experience
• Increased the job enjoyment for its own staff
• Reduced theft and pillage
The Spider Wraps have proven to work well. They’ve solved the problems we needed to solve. What’s not to like!
“Halo Metrics is a great security partner. Their cutting edge solutions and strong support have helped our business become more profitable while providing a better shopping experience for our customers.” Benoit Ducharme
Benoit Ducharme
Canadian Tire # 218
ST. Eustache, Quebec